MICE Europe Coverage
Internal

European MICE footprint

35 priority destinations + 20 additional locations · live integration status from Seerio Integration Tracker.
Market data available
—
15 destinations · live data
In progress
—
8 destinations · onboarding
To be opened with chains
—
12 destinations · requested
Other (hidden)
—
20 destinations · incl. Resort
Click any city to view hotels by chain
Toggle status colors below · click a marker for details
Market data available
In progress
To be opened
Show all destinations
Market data available (15)
In progress (8)
To be opened together with hotel chains (12)

Hotel Tables by Chain

803 hotels across 13 chains. Filter by chain, destination or status — search across all fields.
Showing 0 of 0 hotels
Click a column to sort · search filters across all fields
Hotel Chain (raw) City Destination Status PMS Max Pax Rooms

Platform & Integration

How Seerio connects to your systems, what data we ingest, and what hotel chains need to provide to make onboarding work.
01 · Product
Five packages. One unified platform.
Click any package for feature details
01
Insight
Internal KPIs & MICE demand analytics
02
Benchmark
Competitive performance vs. comp set
03
Sales
Account management & pipeline visibility
04
Forecast
365-day forward demand forecasting
★
Enterprise
All packages · multi-property · chain view
02 · Integrations
10+ live PMS & S&C systems. Two integration modes.
Direct REST API
File-based feed
PMS & S&C integrations
10+
Data fields per event
20
Events captured · 2025
329k
Future records · 2025
15.5M
API
Oracle Opera Cloud
PMS
API
Salesforce / Amadeus Delphi
S&C
API
Horeca Idea
PMS / S&C
API
Priority
PMS
API
InteaHotel
PMS
API
Event Temple
S&C
Feed
Oracle Opera 5.1
PMS
Feed
Oracle Suite 8
PMS
Feed
protel / Planet
PMS
Feed
SAP
ERP / PMS
Feed
Betasi
S&C
03 · The Data Layer
Past, current, and 365 days forward — rebuilt every day.
Backward Layer
Min. 365 days · up to 15 years of history
15Y
Deepest historical baseline in the European MICE market. Available for hotels with legacy system data from 2011.
Legacy systems
Current Layer
Last 7 days · actualized events
Daily
Events that have happened — moved from forward to historical. Status reconciliation runs every night.
Live sync
Forward Layer · The Moat
365 days into the future
15.5M
Future records — every booking, OPT, DEF. Status changes, confirmations, cancellations reconciled automatically.
Self-correcting
04 · Data Moderation
Rules-based + LLM normalization. Zero manual moderation — the target.
Input
Raw hotel data
Multiple schemas · inconsistent event names · mixed languages · varying status codes across PMS vendors.
→
Moderation Engine
Rules + LLM
Rule-based moderation + LLM entity resolution · automated enrichment · target: full elimination of manual review.
→
Output
Clean, comparable data
Standardized records · auditable to source · reconcilable against PMS entries.
⟳
Cleaner data → better benchmarks → more chains adopt → more data → cleaner data. The flywheel that makes the position defensible. Each new hotel strengthens accuracy for all others in the same market.
05 · Technical Onboarding
Four things to go live. Two weeks.
Required
PMS / S&C API access
Read-only credentials to the hotel's system. The single critical unlock.
Required
Room mapping
Internal space codes → Seerio's standard categories. One-off, 1–2 hours.
Required
Technical contact
Named person to approve access and confirm first data pull.
File-based only
Historical export
365+ days of past MICE bookings. Seeds the benchmark from day one.
Timeline Live data in 5–10 days · chain rollout 4–6 weeks.
10+
Connected PMS & S&C systems
15Y+
Historical data depth · legacy systems
329k
MICE events captured · 2025
15.5M
Forward records · rebuilt daily
Methodology: Integration count reflects production-grade connections as of Q2 2026. Events captured (329,121) covers full calendar year 2025. Future records (15.5M) reflects forward-looking event records in the 365-day layer as of 2025. Historical depth varies per hotel; the 15-year figure applies to hotels operational on Seerio since 2011.

Eight daily problems. Eight ready answers.

How hotel teams use Seerio every day. Click any case for the full story.
8 use cases · click to expand

Pricing overview

Monthly subscription rates per hotel, net of VAT. Pricing scales with meeting space size and region. Insight package included free for every property.
Option A
Single Hotel · One Market
Per-property pricing for individual hotels in a single market. Pick the package that fits — Insight, Benchmark, Sales, Forecast or Enterprise.
Option B · 2+ hotels
Multi-Property City · Cluster
Min. 2 hotels in one market with one sales organization. Enterprise Package included. Individual offer for clusters >1500 sqm.
EU except CH, UK, Nordics
Meeting space (sqm) Insight Benchmark Sales Forecast Enterprise Cluster · Enterprise
< 500 0 € 100 € 200 € 300 € 350 € Individual offer
501 – 1500 0 € 125 € 250 € 350 € 400 €
> 1500 0 € 150 € 300 € 400 € 500 €
CH, UK, Nordics premium-market pricing
Meeting space (sqm) Insight Benchmark Sales Forecast Enterprise Cluster · Enterprise
< 500 0 € 125 € 250 € 350 € 400 € Individual offer
501 – 1500 0 € 150 € 300 € 400 € 500 €
> 1500 0 € 200 € 350 € 450 € 600 €
Pricing: Prices in the table above refer to monthly subscription rates per hotel, net of VAT. For international transactions, VAT does not apply.

Terms & commercial notes

  • Payment intervals: Payment for all packages is offered in either monthly or yearly intervals.
  • Cluster Hotels: Min. 2 hotels managed by a single entity (owner company or hotel chain).
  • Enterprise: Multiple hotels in more than one destination managed by a single entity (owner company or hotel chain). Payment for the Enterprise Package can be handled by either the property or the owner / hotel chain in charge.
  • Insight Package: Included free of charge for all properties — internal KPIs and Event Radar to demonstrate value before paid packages.

Data management

How Seerio handles confidentiality, competitive exposure and regulatory risk.
01 Three concerns. Three answers.
Concern · 01
NDA accounts shown to competitors
Answer
Confidential Account list
Auto-anonymised on import — name never shown to other hotels.
Concern · 02
Pricing & pipeline visible to rivals
Answer
Not collected
Excluded at architecture level — cannot be enabled by configuration.
Concern · 03
EU competition law (TFEU 101)
Answer
Aggregated to comp-set and market
No bilateral disclosure — outputs always to a competitor set, never to one hotel.
02 How confidentiality works Three layers, each enough on its own
01
CNFID marker
Staff types "CNFID" in the PMS event name. Anonymised on import.
02
Confidential Account list Primary
Admin registers an account once. All future events from that account auto-anonymised — name never shown to other hotels.
03
Pre-publication review
Edge cases enter a review queue visible only to the property. Approve or anonymise within 30 days.
03 Out of scope Excluded at architecture level — cannot be enabled
Pricing data
ADR, RevPAR, rates, discounts, rate parity
Forward commercial intent
Future pricing, sales pipeline, promo plans
Competitor identification
No "what is hotel X doing" — comp-set aggregates only
Coordination tools
No shared messaging, no negotiation, no rate recommendations
Market intelligence. Not a coordination venue.